Author Archive

  • Looking at the basics of Search Engine Optimisation we have noticed that a lot of people have known the basic words or jargon in the industry and consider themselves as SEO experts. While what they know maybe a part of SEO, it is never sufficient to fully understand the process and make a website reach top rankings in google search results. For example, when talking about the various methods through which to help the google spiders to navigate through the site, it is easy to point out to the robots.txt file. This file contains the domain level guidance to the ...Read More »

  • In the earlier days of the google search engine a concept called cloaking was used to fool the search engine to deliver false content to the person doing the search. This was done by the process of cloaking, where a server was set up in such a way that a page will be viewed differently by the human user and totally differently by the google bot. The reputation of google as a business took a severe beating whenever a cloaked site was delivered to a person using google search engine. Google fought back by blacklisting these sites and ...Read More »

  • Last week was very eventful as we got quite a few questions from our clients regarding the cloaking post. Some of them were launching new websites for european customers and their webmaster’s suggestion of using cloaking to direct new customers to their corresponding sites started alarm bells in their heads. To get clarity about the situation it is important to understand the fine line that keeps cloaking within the legalities of google’s rules. Cloaking can be used for re directing users to a website that contains content in their own language. It is within the limits set by ...Read More »

  • Recently there have been more awareness about SEO and since we have been at it for more than a few years, a lot of enquiries have started coming through. Our new clients’ websites have been existence for over ten years and yet have not reached the relevant heights in ranking. Taking a look at the sites we were surprised to see the absence of keywords and general description that are absolutely required to be noticed by the google search bots. It became tricky to place the keywords in the website as it might be flagged down as a ...Read More »

  • One of the many steps involved in getting a page ranked higher is getting the keywords right and developing the content in the website that is relevant to the keywords that is being targeted. Even though a lot of companies and web developers give prime importance to these factors there are too many smaller details that are ignored. It is these details that make a website strong in terms of SEO and helps it to remain stable in a high position for long periods of time. The google search engine and the google spiders are fascinating in the ...Read More »

  • Just like the way google revolutionised the way internet was being used, facebook has done something similar. By accumulating hundreds of millions of people on to one platform the people are facebook have created an area teeming with activity and where one can reap rich rewards by working smart and fast. We have always kept an eye on the growth of social media circles and the explosion of facebook has resulted in some new angles of approach towards SEO. When we started looking at the social media circle starting from Orkut and many such sites there were not ...Read More »

  • One of the many sites around in the internet offer services to host content and offer a unique link to that content. During one of our recent interactions with clients we noticed certain interesting points when it comes to external links to the home website. There were many pages with links like https://sample.blogspot.com across various domains like tumblr, blogger etc. The problem with these links were that even though the content was rich and had a lot of relevance to the home page these attributes were not linked or transferred to the home page. These are simple misconceptions ...Read More »

  • One of the most recent revelations about the way google operates happened because of a document that was circulated in SEO circles. The document showed the categories that web pages were classified into for a given search query and gave valuable insight into how to structure a SEO process. We were happy and relieved to see that the classification was very similar to what we have developed over the years. This classification is necessary for us to understand the dynamics of the internet and to make sure that the right keyword is being used in our clients’ websites. ...Read More »

  • Google has always tried to stay ahead of people trying to fool its search engine and optimise websites using just keywords and link farms. There was once a time, when people used to show different things to the google web spiders and different content to the actual user. There were certain people who tracked down the IP addresses that google’s bots use. Google put a stop to that by launching from various IPs and using human users to check the relevance of websites. This put paid to the methods that were used earlier. The drive behind google has ...Read More »

  • When there is so much of content available on the net, how do we get a person to notice and follow a link? While there are many ways to do this, a few are ethically wrong and do not always give the best results. The process of link baiting is always an interesting aspect of SEO and it takes a lot of creativity and understanding of people’s behaviour to come up with a good link baiting article. Link baiting involves the process of attracting people so that they read through to the articles from a simple link. Read More »