Recently there have been more awareness about SEO and since we have been at it for more than a few years, a lot of enquiries have started coming through. Our new clients’ websites have been existence for over ten years and yet have not reached the relevant heights in ranking. Taking a look at the sites we were surprised to see the absence of keywords and general description that are absolutely required to be noticed by the google search bots. It became tricky to place the keywords in the website as it might be flagged down as a spammy website. There was a lot of discussion about how to go about sorting the issue and good old business logic came to our rescue. After a detailed analysis of the website we came up with a strategy that was unique and exhilarating. A step by step procedure was created by our team for websites that have not been built with SEO on the agenda. Even though it was a prototype process, years of being in this domain has given us the edge to adapt as per requirement. The results have started coming in on these websites and we are really happy that we were able to push boundaries.