In life, there are a lot of things that do not obey ‘the bigger, the better’ but you can draw inspiration from Dr. Seuss and other famous quotes that can turn the tide. A good example is one’s expenditure. As much as we know that demand will always rise to meet income, it is important
As information technology advances, so does its connection to branding. It is therefore very important to remain informed if you want to ensure consistent brand growth. Gone are the days when one needed days to pass information. You can now take money or credit cards from your money clips and buy your favorite oofos
How many times have we heard the phrase that one never gets a second chance to make a first impression? What about the fact that seven seconds is sometimes all one needs to do this? Countless times! What we have also heard, or what we, through our experiences, have discovered is that in most cases,
Branding is an important part of any successful business, and since the internet has become one of the most used sources of information, it is only logical that building a respectable online reputation is as relevant as any other aspect of developing a brand. Unfortunately, this is not as easy as it may sound, and
There were times when the reputation of an individual business depended only on the quality of the product or service it provided, and the word that was passed on among the immediate consumers. Nowadays there is a larger number of factors in play, some of the most important ones being social media platforms and online
There is a significant difference between a trading name and a brand, and becoming aware of it could be your first step to developing a really successful business. A trading name is something every business has, regardless of how big and recognizable it is, and therefore doesn’t hold any particular value to its owner. Unlike
Maintaining a respectable brand takes a lot of work, especially since it now includes dealing with what can hardly be called predictable – the internet. The management of your online reputation thus includes a large number of different strategies, each of them being focused on a separate issue. Search engine optimization, for instance, although a
We are living in a world that is changing at a fast pace. The technological advancements of the past decades have made such constant transformations both possible and appealing. But what effect do they have on our everyday lives? In the world of business at least, it has come to the point that it is
Looking at the basics of Search Engine Optimisation we have noticed that a lot of people have known the basic words or jargon in the industry and consider themselves as SEO experts. While what they know maybe a part of SEO, it is never sufficient to fully understand the process and make a website reach
In the earlier days of the google search engine a concept called cloaking was used to fool the search engine to deliver false content to the person doing the search. This was done by the process of cloaking, where a server was set up in such a way that a page will be viewed differently